Brand settings define how every personalized page looks and sounds. NeuroPage applies your brand profile automatically to all page variants — so your colors, fonts, and tone are consistent across every lead's page, regardless of which layout variant was selected.
Navigate to Settings → Brand profiles to access brand settings.
Colors
The Colors tab lets you configure the core palette used across all page sections.
| Setting | Description |
|---|---|
| Primary | The main brand color. Used for CTA buttons, links, and key highlights. |
| Background | The default page background color. |
| Text | The default body text color. |
| Heading | The color applied to H1 and H2 headings. |
| Accent | A secondary color used for badges, tags, and decorative elements. |
All color fields accept hex values (#1A2B3C) or HSL values. Changes are previewed in real time.
Typography
The Typography tab controls the fonts and text sizing used across all pages.
Font selection
- Body font — Applied to all paragraph text. Choose any Google Font by name.
- Heading font — Applied to H1 and H2 headings. Can be the same as or different from the body font.
Text sizing
| Setting | Description |
|---|---|
| H1 size | Font size for the primary hero heading |
| H2 size | Font size for section headings |
| Body size | Font size for paragraph text |
Spacing
| Setting | Description |
|---|---|
| Letter spacing | Applied to heading text. Use positive values for spaced-out headings or 0 for tight. |
| Line height | Applied to body text. Recommended range: 1.4–1.8. |
Layout
The Layout tab controls structural and spacing settings that apply to all sections.
| Setting | Options | Description |
|---|---|---|
| Alignment | Left / Center | Default text alignment for section content |
| Max width | px value | Maximum width of the content column (e.g., 1200px) |
| Section spacing | px value | Vertical padding between page sections |
| Button border radius | px value | Rounding on CTA and secondary buttons |
| Card border radius | px value | Rounding on testimonial cards, feature cards, etc. |
| Image border radius | px value | Rounding applied to images and media |
Assets
The Assets tab is where you upload and manage your brand media.
Logo
- Primary logo — Displayed in the page header and footer. Recommended: SVG or transparent PNG.
- Secondary logo — An alternative version (e.g., a white logo for dark backgrounds). Used automatically when the page section background is dark.
Asset library
The asset library stores images that the AI can use when assembling personalized pages — product screenshots, team photos, feature illustrations, and so on.
- Upload images individually or in bulk
- Add tags to each image to help the AI select the most appropriate one (e.g., "hero", "product", "team", "social proof")
- Images in the library are available to all campaigns using this brand profile
Image preference
Controls how the AI selects images for page sections:
| Option | Behavior |
|---|---|
| Stock only | AI uses stock imagery; ignores uploaded assets |
| Uploaded only | AI uses only images from your asset library |
| Prefer uploaded | AI uses uploaded assets where available, falls back to stock |
Voice & Tone
The Voice & Tone tab is where you configure how the copy generation engine writes. These settings are applied to all copy generated under this brand profile.
Tone scale (0–100)
A sliding scale from formal to conversational. Lower values produce more structured, professional language. Higher values produce more direct, friendly language.
Formality scale (0–100)
Controls vocabulary and sentence structure:
- Low values: precise, industry-standard language
- High values: simpler, more accessible language
Energy scale (0–100)
Controls the pace and intensity of the copy:
- Low values: calm, measured language
- High values: energetic, punchy language with shorter sentences
Example copy
Enter a short paragraph written in your ideal brand voice. The copy generation engine uses this as a style reference when generating page content.
Words to avoid
A comma-separated list of words or phrases that should never appear in generated copy. Common examples: competitor names, industry jargon you dislike, words that feel off-brand.
Multiple brand profiles
You can create multiple brand profiles under Settings → Brand profiles. This is useful if you run campaigns for different product lines, sub-brands, or markets with different visual identities.
When creating or editing a campaign, you select which brand profile to apply in the campaign settings. Each campaign can use a different profile, but a single campaign always uses one profile consistently.