A campaign is the core unit in NeuroPage. It defines what your personalized pages look like, what goal they serve, which sections are shown, and how leads enter. Campaigns are created through a four-step wizard.
To create a campaign, click New campaign from the dashboard or from any campaign list.
Step 1 — Campaign details
| Field | Description |
|---|---|
| Campaign name | An internal name for your reference. Not shown to leads. |
| Description | An optional internal note about the campaign's purpose or target audience. |
| Linked URL | The URL of your product, landing page, or website. NeuroPage reads this page to extract context about your product (features, benefits, value proposition). The https:// prefix is added automatically. |
| Language | The language used for generated copy. Options: Auto-detect, English, Dutch, German, French, Spanish. Auto-detect picks the language based on the linked URL's content. |
Auto-import context from URL
When you enter a linked URL, NeuroPage will attempt to scrape the page and extract product context automatically. This context is used by the copy generation engine to write accurate, product-specific copy for each lead.
You can review and edit the extracted context before saving. If the page is behind a login or not publicly accessible, paste the relevant content manually in the context field.
Step 2 — Goal & audience
Campaign goal
Select the primary goal this campaign is optimizing for. The goal influences which sections are emphasized, how the CTA is framed, and the overall persuasion approach.
| Goal | Best for |
|---|---|
| Generate meetings | Outbound sequences where the end goal is a booked discovery call |
| Generate leads | Capturing contact information from prospects who haven't yet been qualified |
| Educate prospects | Mid-funnel campaigns where the goal is to move a prospect from aware to informed |
| Sell product | Direct sales campaigns, particularly for lower-touch or self-serve products |
| Validate interest | Early-stage or new-market campaigns where you need to test messaging before investing in full outreach |
Goal description (optional)
A free-text field where you can provide additional context about what a successful outcome looks like. For example: "A booked 30-minute intro call with a VP of Sales at a company between 50 and 500 employees."
This context is passed to the copy generation engine and helps it write more targeted CTAs and value propositions.
ICP override (optional)
By default, NeuroPage infers the ideal customer profile from your linked URL and goal. If you want to override this with a more specific ICP definition, enter it here. For example: "B2B SaaS companies, 10–200 employees, VP of Sales or Head of Revenue, using Apollo or Outreach for sequencing."
Step 3 — Page sections & CTA
Section visibility
Choose which sections appear on personalized pages in this campaign. You can toggle each section on or off.
| Section | Description |
|---|---|
| Hero | The opening section with the main headline, subheadline, and primary CTA |
| Problem | A section framing the pain point your product solves |
| How it works | A step-by-step explanation of your product or process |
| Solution | A deeper explanation of your product's value and differentiators |
| Pricing | Pricing plans or a CTA to discuss pricing |
| FAQ | Frequently asked questions and objection handling |
| Reviews | Social proof — testimonials, case study excerpts, or star ratings |
| CTA | A closing call-to-action section at the bottom of the page |
The AI may also adjust section visibility per lead based on persona type (see Section library).
CTA type
Select the action you want leads to take when they click the primary CTA button.
| CTA type | Behavior |
|---|---|
| Call | Displays a phone number. Tapping on mobile initiates a call. |
| Schedule meeting | Opens a calendar booking link (e.g., Calendly). |
| Opens the default email client with a pre-filled recipient address and subject. | |
| Contact form | Displays an inline form for the lead to submit their contact details. |
Proof mode
Controls where social proof content (testimonials, reviews) comes from.
| Mode | Description |
|---|---|
| Own reviews | Uses testimonials and case study content you have added to your brand assets. |
| AI-generated | The AI generates plausible-sounding social proof framing. Use only if you do not yet have real customer testimonials. |
Step 4 — Lead source & upload
Choose how leads will enter this campaign. You can change this after the campaign is created.
| Option | Description |
|---|---|
| CSV upload | Upload a CSV file with lead data. Good for pre-generating pages before an outreach campaign launches. |
| Manual entry | Add leads one at a time from the campaign dashboard. |
| Apollo webhook | Receive leads automatically from an Apollo sequence. |
| Amplemarket webhook | Receive leads automatically from an Amplemarket sequence. |
| Instantly webhook | Receive leads automatically from an Instantly campaign. |
If you select a webhook option, NeuroPage will display a webhook URL and secret key after the campaign is created. Use these to configure the integration in your outbound tool. See Integrations for step-by-step setup instructions.
Domain selection
Select which domain personalized pages in this campaign will be served from. If you have configured a custom domain, it will appear here. Otherwise, pages are served from the default NeuroPage domain.
After creating the campaign
Once all four steps are complete, the campaign is created in draft mode. Leads added to a draft campaign are stored but not processed. To start generating pages, activate the campaign by clicking Activate on the campaign overview page.
From the campaign page you can:
- Monitor lead status and view generated pages
- Access campaign analytics
- Edit campaign settings at any time
- Add or remove leads