Every personalized page in NeuroPage is assembled from a set of sections. Each section has multiple layout variants, and the variant selected for each lead is chosen based on that lead's persona type and decision vectors.
Page sections
A personalized page is composed of up to eight sections. You control which sections are included in Campaign Settings → Step 3 — Page sections & CTA.
| Section | Purpose |
|---|---|
| Hero | Opens the page. Contains the main headline, subheadline, and the primary CTA button. |
| Problem | Frames the pain point your product addresses. Written from the lead's role and industry perspective. |
| How it works | A step-by-step breakdown of your process or product workflow. |
| Solution | A deeper explanation of how your product solves the problem — features, differentiators, and outcomes. |
| Pricing | Pricing plans or a prompt to discuss pricing. |
| FAQ | Answers to common objections, tailored to the lead's persona type. |
| Reviews | Social proof — testimonials, case study excerpts, or star ratings. |
| CTA | A closing call-to-action at the bottom of the page. |
Layout variants
Each section has multiple layout variants — different structural arrangements of the same content. For example, the Hero section has variants that lead with a metric strip, variants that lead with a customer quote, variants that use a centered single-column layout, and variants that use an asymmetric two-column layout.
Variants are tagged with a decision vector profile that describes which type of buyer they are most suited to. When NeuroPage assembles a page for a lead, it selects the variant whose profile is the closest match to the lead's calculated decision vectors.
Example: Hero variant selection
| Lead profile | Hero variant selected |
|---|---|
| High Conscientiousness, High Proof depth | Variant with a metrics strip below the headline and a data-heavy subheadline |
| High Dominance, Low Information density | Variant with a single punchy headline, a three-word subheadline, and a prominent CTA |
| High Influence, High Trust need | Variant that leads with a customer quote and a social proof badge |
| High Steadiness, High Trust need | Variant featuring logos of recognizable customers and an implementation reassurance statement |
The variant selection is entirely automatic — you do not need to configure it manually.
Persona-driven variant matching
Variant selection is driven by two inputs:
- The lead's persona type — One of the five named types: Analytical Executive, Visionary Champion, Pragmatic Operator, Relationship Builder, Decisive Driver
- The lead's decision vectors — Five scores (0–100) derived from the DISC+O persona scores: Trust need, Proof depth, Emotional appeal, CTA urgency, Information density
The variant selection algorithm finds the closest match between the lead's decision vector scores and the tags on each available variant. The best-matching variant for each section is used to build the page.
For a detailed explanation of how personas and decision vectors are calculated, see Personalization Engine.
Brand settings applied automatically
Once variants are selected, your brand profile is applied to every variant automatically. This means:
- Your primary color is applied to CTA buttons and highlighted elements
- Your heading and body fonts replace the variant's default fonts
- Your logo appears in the header and footer
- Layout settings (max width, section spacing, border radius) are applied consistently
The visual result is a page that matches your brand identity while using the layout structure best suited to the individual lead.
Controlling which sections appear
You have two levels of control over section visibility:
Campaign-level control
In Campaign Settings → Step 3, you toggle each section on or off for the entire campaign. A section toggled off will never appear on any lead's page in that campaign.
Persona-level adjustment
Within the sections you have enabled, NeuroPage may further adjust visibility based on the lead's persona. For example:
- A high-Dominance lead's page may omit the detailed How It Works section to avoid adding friction
- A high-Steadiness lead's page is more likely to include the full FAQ section to address process concerns
- A high-Conscientiousness lead's page will always include the detailed Solution section
This persona-level adjustment happens automatically and cannot be configured manually. To prevent a section from appearing for any lead, toggle it off at the campaign level.